Gutsell & Associates conducts several training programs, including:

• Customer Oriented Salesmanship for retail sales personnel
• Three Vital Keys to Running a Successful Promotion for progressive retailers
• Making Advertising Dollars Pay Off for retailers and
  Media advertisers
• The Mathematical Sales Formula (How to Sell Value insead of Price)
• Using Price as a Strategic Weapon
• The Price Guarantee: How And Why Your Store Should Use It
• 10 Steps to Improve your Advertising
• Growing Your Business in Today's Economy
• Actions for Transactions
• 7 Keys to Better Gross Margins
• How to Increase Your Average Sale 10-50%
• Motivating Your Sales Staff to Peak Performance
• How to Turn Average Salespeople into High Performers
• Greeting Techniques That Lead to More Sales
• Using the Art of Questioning and Listening
• Overcoming Everyday Objections
• C.L.O.S.I.N.G.: Seven Sensational Techniques to Get Customer Commitment
• Building Referrals & Long Term Customer Relationships

Gutsell & Associates also gives seminars for:

• Associated Volume Buyers - Brand Source
• National Home Furnishings Association
• Southern Home Furnishings Association
• Northwest Home Furnishings Association
• Western Home Furnishings Association
• Pacific Furniture Dealers
• Michigan Gurniture Dealers Association
• Tennessee Buying Group
• The Buying Giant
• F.A.M.E. Buying Group
• Member, Home Furnishings Council